How to price your ICO

One of the most difficult things is how to price your tokens.

Traditionally ICO whitepapers published their token to ETH price. However with the volatility of ETH this is no longer a good idea.

As an example in the Gibraltar Exchange, the Rock Token (RKT) sale did their Preico sale in USD and therefore did not have to set the ETH to token price.

They did announce the time and date that they would set the ETH to RKT.

Below is an extract from their announcement:

ETH to Token Price setting

The other important point to note here is to publish the official accounts that token sale buyers can get information on. Token Exchange

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There are many crypto exchanges but obviously if you are planning to do an ICO you need to list your tokens somewhere. is a relatively small crypto currency exchange when compared to the larger crypto exchanges. The exchange is based in Singapore and is still relatively young having only started in the past year at the time of writing this.

The exchange also has its own token called the COSS token. The token has value due to the fact that half of all the transaction fees are paid out as a dividend.

coss token

The good thing about the COSS platform is that it will list new tokens and is always looking for interesting tokens that can attract customers due to the offers that COSS can offer them.

In order to get your token listed will probably require the team to build a direct relationship with the team and offer COSS a good deal for their users.

Gibraltar Exchange Rock Token

gbx, Gibraltar exchange
Gibraltar Token Exchange

The Gibraltar exchange is one of the most interesting token exchanges in the world right now as it will be one of the few licensed crypto exchanges in the world. The Gibraltar exchange is issuing its own token that will be the effective currency on the exchange.

The fact that you will be able to issue a token that is a security is very interesting and this is one of the most innovative features about the token exchange. Many ICO’s would make lots more sense if their tokens were in fact securities and not utility tokens. The exchange ¬†will have a more traditional sponsor like London AIM.

The Sponsors will vet the ICO and will help the businesses complete their token listing. The listing fees will be paid with the Rock token (RKT), which is the Gibraltar exchanges own token that will be used to paid for the GBX membership, Listing fees, trading fees, early access etc.


The Gibraltar legislation has made crypto currency legal and is ICO friendly. The Gibraltar Financial Services Commission (GFSC) has a new regulatory framework for crypto token sales.

As of writing this article the GBX exchange has not yet launched its services to the market however it is expected to launch at the end of Q1 2018.