One of the most overlooked aspects of an ICO is the community around this event.
You may have a great reputation in the traditional business world but you still need to network and become part of the crypto currency community if you want to run a successful ICO.
There are a couple of different worlds inside the crypto currency community. These broadly are the physical worlds and the virtual worlds. In order to build your status in the virtual crypto currency world you need to develop your presence there. See the article on where to build your ICO community for more info.
There is a another community mainly around the brokers and ultra high net worth individuals (UHNWI) that you also need to become part of and for this check out our report on how to do PreICO sales.
There are also many events that are happening at different scale around the world and if you are really serious you may be well off going to offline events to meet people in person.
The main thing you need to figure out is how you are going to give to the community first and then align yourself with like minded individuals that will help you achieve your own personal ambitions with your project/service.
The other overlooked thing here is time and relationships with people that need to be formed before they commit their time and reputations to help you.